Friday, September 28, 2012

Marina And The Diamonds - How To Be A Heartbreaker

Heartbreaker is the fourth single from Marina's Electra Heart era. What I consistently enjoy about Marina is that she makes "smart pop". One can tell that she engages critically with the world of popular culture and is comfortable being both pensive and cheeky in a highly appealing way. The video, which was shot in Scandinavia, features a bevvy of drenched male model types who fall prey to Marina's feminine wiles. It's unfortunate that she has still yet to manage to score a radio hit here in the States, while her single Primadonna made waves across other global music charts.

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